Shrume Zuo

TEDxRISD Branding

Graphic Design

Team

TEDxRISD Team

My Role

Lead Designer

Tools

Illustrator After Effects

Introduction

TEDxRISD is an annual conference that brings together bright minds to share knowledge and spark meaningful conversations.

As the Graphic Designer for the 2024 conference, ECHO, I was responsible for designing the core visual identity and promotional materials. My work focused on developing a cohesive brand system that not only reflected the event’s theme but also ensured clarity, impact, and adaptability across print, digital, and various other mediums.

I created promotional materials for TEDxRISD across both digital and physical platforms. The Instagram Stories I designed were featured on TEDxRISD and RISD’s official accounts, garnering 4,000+ combined views. On campus, 300+ printed posters were distributed to maximize event visibility and engagement

Variations

Other iterations were featured on our TEDxRISD merchandise and other promotional materials.

Outcome

The event was a great success with a sold-out auditorium, with 300+ members of the Providence community attending in person and countless others joining our live stream.