Nexus App UX&UI

Introduction

Problem

Research

Design Goal

Iterations

Outcome

Reflection

Main Project Image

Nexus App UX&UI

Team

Kevin Z (Developer)

Contributions

Founding UI/UX Designer Co-Founder

Categorization

Startup

Time

2025

Introduction

ArchNexus is a platform that gives users access to the best AI models with pay-as-you-go pricing. Unlike subscription-based services that lock users into one provider, ArchNexus prioritizes flexibility, transparency, and exploration.

My role as the sole designer on the team is to design the end-to-end user experience. From researching pain points in existing AI services to iterating the product’s interface, flow, and brand positioning.

Problem

As users ourselves, here are some assumptions from our personal experience:

  1. AI is overpriced: Most users don’t use enough volume to justify $20+/month subscriptions.

  2. Subscriptions discourage exploration: Users are tied to one provider and can’t easily try others.

  3. Best AI models are gatekept: Advanced models are barred behind premium tiers.

Research

User Research

I began by analyzing the current AI landscape and speaking to students who use AI in various stages of intensity. Key takeaways:

Competitive Landscape

Competitors either lock users into a single LLM or force them into flat-fee subscriptions. We aim to give choice and flexibility for cost cost-conscious users who want power without overpaying.

Design Goal

  1. Transparency → show real-time cost and usage at a glance.

  2. Flexibility → enable seamless switching between models/providers.

  3. Clarity → simple onboarding, minimal jargon, user-first flows.

Iterations

Wireframing

Early sketches explored token cost dashboards and model-switching workflows. I tested low-fidelity wireframes with target users to validate flows.

Before & After

At first we designed to implement token system to simplify pricing calculation to reduce cognitive load, yet users feedback mentioned preferring transparency and feels token system to be scummy. We thus removed the token and shows the detailed cost breakdown so that users know how they are being charged.

We observed that users have to go through multiple clicks after a response to compare models and perform other relevant actions, so we modified the response to have a quick action tool belt that allows users to compare models and regenerate more easily.

Higher Fidelity
  • Dashboard with cost transparency (see usage + spend in real time).

  • Scan friendly model switcher for jumping between AI models quickly.

  • Quick access tool bar for more control and convenience with the response.

Outcome

Deliverables
  • Full design system + UI prototype

  • Branding + product positioning

  • Collaboration with a developer for a fully functional MVP

Roadmap

ArchNexus is now in closed beta. We mostly ready to launch but are still testing more usability and polishing the experience.

Reflection

I'm incredibly grateful for my partner in crime Kevin, who's coding made this entire project possible. There are so many things we learning in the process of building ArchNexus, here are some of the best:

  1. Developer-designer collaboration: Working with Kevin the full-stack developer has helped me understand some of the best practices for optimizing design for dev handoff.

  2. More features are nice, but priority matters: We originally envisioned the app the have more features and available on more devices, but soon realized that getting a MVP out is more important.

  3. Startups are not for the fainthearted: Building on ArchNexus with only my buddy and I had me experience the demanding work of startups. Having ideas and plans aren't enough, hard work and persistence