GIIHG Mooncake Packaging
Introduction
GIIHG Mooncake Packaging
Team
Daye Design Team
Contributions
Graphic Design, Market Research
Categorization
Internship
Time
2025
Introduction
The Mid-Autumn Festival is a time of reunion and celebration, with mooncakes at the heart of this tradition. This cultural significance creates intense competition in the mooncake packaging industry.
As a Brand Design Intern at Daye Design, I researched and designed a production-ready mooncake packaging for GIIHG, a Fortune 500 client.