As a core member of the TEDxRISD Marketing team, I designed the key visuals for our 2023–24 event, named 'Echo.'
To embody the dynamic essence of an echo's fluidity, my design utilized expanding, eccentric circles set against a dark background. This motif also symbolizes the resonance and depth of ideas that TEDx event aims to amplify.
I made the main animation played on the centerstage during the event.
I also created promotional materials for Instagram Stories, which were featured on TEDxRISD and RISD official accounts and garnered 3k+ of combined views.
As well as promotional posters with over 300+ copies distributed around campus.
Other iterations were featured on our merch and other promotional materials.
RESULTS
The event was a great success, with 300+ members of the Providence community attending in person and countless others joining our live stream. The social media campaign and on-campus promotion led to a sold-out auditorium.
For more information, please visit this RISD article and the TEDxRISD website.
